RIDING THE WAVES OF CULTURE
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This book attempts to do three things: dispel the notion that there is “one best way” of managing and organising; give readers a better understanding of their own culture and cultural differences in general, by learning how to recognise and cope with these in a business context; and provide some cultural insights into the “global” versus “local” dilemma facing international organisations. Possibly the most important aspect of the book is the second of these. I believe understanding our own culture and our own assumptions and expectations about how people “should” think and act is the basis for success.
