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INNOVATSION MARKETING

INNOVATSION MARKETING

  • Author: SH. J. Ergashxo‘jayeva
  • Year: 2014
  • Description: Darslik 5230400 - «Marketing (tovarlar va xizmatlar)» ta’lim yo‘nalishi bo'yicha tahsil olayotgan bakalavr va magistratura bosqichi talabalari, shuninsidek, marketing sohasiga qiziquvchi keng kitobxonlar uchun mo'ljallangan.
  • Category: Textbook
  • Section: Business and Economics
  • Publisher: Cho‘lpon nashriyoti
  • Language: Uzbek
  • Page count: 176
  • ISBN: 978-9943-05-695-4
  • Tags: innovatsion
  • Keywords: innovatsion

Ushbu darslikda innovatsion marketingning mohiyati va mazmuni bo‘yicha umumlashtirilgan yangi ilmiy-nazariy bilimlar, uslubiy tavsiyalar, innovatsion marketingning o‘ziga xos xususiyatlari, asosiy rivojlanish bosqichlari, shakllari, turlari hamda uni korxonalar faoliyatiga tatbiq etishyo‘llari va usullari, innovatsion marketingni rivojlantirishning konseptualyo‘nalishlari aks ettirilgan.